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 Canada Beef is still busy closing the books on the recently concluded 2025-2026 fiscal year, but producers no longer have to wait for the full annual report to find out what the team delivered during the prior fiscal period. The new Canada Beef Semi-Annual 2025-2026 video provides an activity update of key projects launched during the first six months of the last fiscal, or the April 1 – September 30, 2025, period. Read More |
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  Trade shows play an important role in the food industry’s marketing efforts. Canada Beef International Institute (CBII) Japan recently participated in the Supermarket Trade Show. Read More |
  Canada Beef’s Consumer Marketing team created engaging, dynamic video content focused on Pick the Beef with the Leaf messaging. Read More |
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  There are 5.6 million school-aged children in Canada, and research shows that poor nutrition is common among this group, with many under-consuming protein. Iron, zinc, and vitamin B12 are also shown to be nutrient shortfalls in school-aged children. Read More |
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  Canada Beef partnered with Fresh Supermarket Hong Kong to bring Canadian beef to shoppers across 10 locations from December 2025 through January 2026. Read More |
  Canada Beef’s efforts to build awareness of the nutritional benefits of beef often involve reviewing the research an organization cites as evidence for its decision-making, to assess the information for datedness and relevance to the issue at hand. Read More |
  In agriculture, plans can change and often do. Making a go of it requires many skills and abilities, and importantly, a willingness to adapt. Laura Plett was living in Saskatchewan in 2014 when she purchased 30 bred heifers with a plan to start a cow-calf operation. That plan saw her return to her Manitoba roots with a cow herd in tow to build an operation alongside her family’s fourth-generation grain farm in Stead. Read More |
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  On February 28, 2026, the Canadian Beef Centre of Excellence (CBCE) team joined the Southern Alberta Institute of Technology (SAIT) for an open house showcasing its Culinary Arts and Butchery program. Read More |
  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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  Beef bites are trending everywhere, and it’s easy to see why. They are a go-to starter at restaurants and easy to whip up at home for a fast, protein-packed dish. Try this recipe for Pan-Fried Peppered Garlic Beef Bites. |
  Thinkbeef.ca has launched a new brochure on nutrition and women’s health. Replacing a previous version, the brochure has been updated with current information on iron and protein in a fresh, new look. View and order the brochure here. |
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You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. CONTACT US [email protected] canadabeef.ca © 2026 Canada Beef. All rights reserved. 
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