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 Canadian beef promotion in Hong Kong Canada Beef partnered with Fresh Supermarket Hong Kong to bring Canadian beef to shoppers across 10 locations from December 2025 through January 2026. The campaign was designed to build consumer awareness and encourage them to try Canadian beef during the high-traffic winter festive season. To capture seasonal demand, the promotion featured a curated selection of 12 popular Canadian beef cuts, including party cuts, winter hotpot favourites and a range of everyday staples. Daily in-store tastings gave shoppers the opportunity to experience the quality, tenderness, and flavour of Canadian beef firsthand. The initiative served as an effective platform to strengthen Canadian beef’s presence in the Hong Kong retail market, deepen collaboration with key supply chain partners, and engage consumers directly. In-store sampling in Indonesia Canada Beef partnered with Ranch Market Indonesia to conduct a series of in-store sampling sessions from December 2025 to February 2026. Premium Canadian beef cuts, including rib eye and strip loin, were featured, positioned as ideal options for holiday and premium home dining. The program was implemented across four Ranch Market outlets: Pesanggrahan, Grand Indonesia, Kemang, and Plaza Senayan, over 16 sampling days. The in-store sampling allowed more than 640 consumers to experience the flavour and quality of Canadian grain-fed beef. These events generated direct product exposure and supported Canada Beef’s retail presence among Ranch Market’s upscale customer base in Indonesia. Back to main page DEANA KAO Director, Market Development, Taiwan/Southeast Asia/Hong Kong PHAM NHU (KATIE) Marketing Manager, Vietnam SAMANTHA MUTUC Marketing Manager, Philippines and Indonesia

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