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 Make it Beef Club newsletter achieves milestone Canada Beef’s Make it Beef Club newsletter subscriber base just surpassed the 100,000-member mark thanks to a recent Canadian Beef Information Gateway (Gateway) contest. Total membership is now 107,555, an increase of 50,525 subscribers, doubling the membership over the six-week contest period. This represents the biggest gains ever in Make it Beef's subscriber recruitment history. The contest offered entrants an option to subscribe to the popular “all things beef” newsletter when they entered the contest. Although subscribing was optional and not a contest requirement, most entrants chose the option to enroll—demonstrating their interest in learning more about Canadian beef. Make it Beef was established in September 2007 and started with 5,000 members from a cookbook contest. The subscriber base has held steady at 40,000 members for the past several years. The team has found that offering the option to join via Gateway contesting has proven to be a successful strategy. Subscribe to the Make it Beef Club to receive monthly newsletters filled with exciting beef recipes and tips. Please be sure to look for a full report on the results of the Gateway contest in the next issue of this newsletter. Back to main page JOYCE PARSLOW Executive Director, Consumer Marketing

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved.