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Canada Beef ad in Costco Connection Magazine Costco is one of Canada’s leading retailers of Canadian beef and an important partner in communicating to consumers. Canada Beef created a print ad for the January/February 2022 issue of the Costco Connection magazine with a health and wellness theme. The ad highlighted the positive health and nutritional benefits of Canadian beef including how protein helps build strong bones and muscles; how zinc supports immune health; how vitamin B12 helps make red blood cells; and how plant and animal foods work together to support a healthy diet. The Public and Stakeholder Engagement program works to showcase positive beef information to consumers in magazines such as Costco Connection. The Costco magazine has over 3.5 million subscribers in both English and French Canada, providing access to a huge audience. Readers have consistently provided positive comments about the contributed content to the Costco Connection Magazine, highlighting that this audience is a dedicated Canadian beef consumer. Back to main page RON GLASER Vice President, Corporate Affairs |
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