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 Senior Director Channel Marketing appointment Canada Beef is pleased to announce the appointment of Shelby VanSickle to the position of Senior Director, Channel Marketing. VanSickle is responsible for leading Canada’s domestic beef marketing strategy for increasing demand, client confidence and competitive position in the Canadian marketplace. Prior to joining Canada Beef, VanSickle worked as a Brand Manager at Canada’s largest privately-held specialty food distributor, where she honed her skills in project management and client relationships. She previously worked on projects for Canada Beef related to market intelligence across various sectors of the industry. VanSickle holds a Bachelor of Commerce with a major in Marketing Management from Toronto Metropolitan University, and a Master of Science in Strategic Marketing Communications from Fordham University. She is based in Canada Beef’s Ontario office. Back to main page

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