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 Beef video shared on social media One-minute and four-minute videos featuring the AAA Canadian Cowboy Cut were produced and shared on social media on December 17, 2019. The speaking points on the video describe beef origins and grade. Traffic for this post in a 48-hour period was 791 likes and 8,150 views.  Insertion of full-page ad in El Norte Newspaper El Norte is one of Mexico’s most influential newspapers with a print run of 160,000 copies and delivery to 95,000 subscribers in different cities across Northern Mexico. Canada Beef published a full-page insertion in the December 20, 2019 edition of the newspaper, promoting Canadian beef grades with a short article discussing the value of Canadian farmers, producers and describing the strict industry and government standards for grading beef. The ad featured different restaurant logos to highlight where consumers could find Canadian beef. The ad was also included in a newspaper supplement published and delivered to 25,000 subscribers in a high-income area.  CANADIAN BEEF MARKET PERFORMANCE: NOVEMBER 2019 YTD (Source: Statistics Canada) Mexico represents Canada’s 3rd largest market by volume and 4th largest market by value.
 Latin America Team Claudia Herrera-Blanc, Mauricio Euresty, Erika Azpeitia |
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