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Canada Beef and the Canadian Beef Check-Off Agency are pleased to announce that Eric Bienvenue joined the team as Incoming President on Tuesday, October 3, 2023. A strategic leader with nearly 30 years of experience in senior leadership roles in the Canadian pork and poultry industries, Bienvenue brings a wealth of knowledge and expertise to Canada Beef. Read More

Canada Beef International Institute (CBII) Taiwan office, in collaboration with the Canadian Trade Office in Taipei, partnered with four major importers in Taiwan to launch a month-long promotion for Canadian beef from June 15 to July 16, 2023. Read More

Canada Beef International Institute (CBII) Japan participated in Costco Japan’s Canada Fair along with other premium Canadian food and beverage products. Read More

Abastur is one of Latin America's most prominent foodservice trade shows, attracting a wide range of industry professionals, including chefs, restaurateurs, hoteliers, and suppliers. One of the highlights of the show was the launch of the Canada Beef Mexico butchery manual, a 100-page comprehensive resource for foodservice professionals. Read More

In September, Canada Beef completed a successful market development mission to Asia with stops in South Korea, Vietnam, and Japan. Read More is dedicated to spreading the word about the taste, nutrition, and goodness of beef. The website is updated regularly with important information and research-based facts and resources. Read More

The Burger it Forward campaign returns in 2024. Last year’s program was Canada Beef’s first-ever giveback campaign, raising funds to support food security efforts nationally, across eight provinces. More than 110 restaurants across the country participated in the campaign in February resulting in over $53,000 in donations to local and national food bank efforts. Read More

New front-of-package (FOP) nutrition symbol labelling (FOP labelling) regulations introduced by Health Canada last year will become mandatory on packaging at retail on January 1, 2026, and will affect some beef products. Read More

Recently, the Canadian Beef Centre of Excellence (CBCE) team delivered a Distributor Education Program to one of the leading buyers of Canadian beef for foodservice distribution in export markets. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

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