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 The Canada Beef Annual Report 2022-2023 is available now online and in print. The annual report provides a detailed account of Canada Beef activities and achievements for the 2022-2023 fiscal year. It also contains a special timeline of key developments in the organization’s history in honour of the 50th anniversary of continuous beef marketing and promotion activities in Canada and abroad in 2023. The report provides stakeholders in the beef and veal value chain with an informative review of the work accomplished in 2022-2023. These efforts demonstrate the responsible use of producer check-off dollars to drive sales and awareness of the Canadian Beef Advantage and build loyalty and commitment to Canadian beef and veal. The results of the third annual Canada Beef Global Stakeholder Satisfaction Survey are also in the report. Canada Beef’s efforts resulted in improved satisfaction levels across multiple categories. The survey also identified areas where we have some work to do to improve stakeholder awareness about our programs and services. The 2023 survey produced an overall satisfaction score of 74%, in line with the previous year’s survey result of 75%. The feedback will guide future enhancements to Canada Beef’s initiatives as we strive to increase stakeholder satisfaction levels. The Canada Beef Annual Report 2022-2023 is available online here. A French report is available in a downloadable PDF format on Canada Beef’s French website. Printed copies of the report are on their way to funders and industry stakeholders, courtesy of Canada Beef. Of course, subscribing to Canada Beef Performs is the best way to keep up with Canada Beef’s ongoing activities and efforts in the domestic and export marketplaces in the current fiscal year. Back to main page

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