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Canada Beef (CB) conducted an online survey of stakeholders this past spring. “Scores reflected an improvement in almost every area we surveyed and we know that improved satisfaction over a broad range of measures is a good indication of an increased level of satisfaction with Canada Beef over the past year,” noted Michael Young, President, Canada Beef. “In fact, overall satisfaction with Canada Beef was rated at 78%, a 12% increase over the previous year’s survey—our thanks to the Canada Beef team. Their hard work is the reason we saw this increase.” Read More

Canada Beef International Institute (CBII) Japan partnered with the Oriental Tokyo Bay Hotel, one of the most popular hotels in theTokyo bay area, to promote Canadian beef on their main restaurant, GRAND CINQ. Read More

On July 17, CBII China presented a technical and educational training session to Shanghai Donghu Group – the owner of six renowned hotels/state-level guest hotels in Shanghai. Read More

To meet the evolving needs of consumers looking for detailed information about the food they eat Canada Beef’s Latin America office (LATAM) partnered with Grupo XO to launch a campaign and promote e-store visits. Read More

The reopening of casual dining and pubs in the foodservice sector has seen a high percentage of operators running at less than 50% capacity. Read More

CBCE participated online at the Canadian Beef Industry Conference, the foremost annual beef industry conference in Canada. Read More

Sustainability is a hot topic—in fact, the word sustainability is used in many different places and many different ways. At Canada Beef we consider the following important questions when turning the discussion of sustainability into marketing efforts: What do consumers know about beef sustainability? Read More

Canada Beef has launched the new website dedicated to providing information and resources for meat professionals in the retail, foodservice and processing sectors. Read More

Export market update from Stats Canada. Read More

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