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 Export Market Development Program FQ1 Update Canada Beef’s Export Market Development (EMD) partner program was very active in supporting Canadian beef suppliers and their international partners during the first quarter of this fiscal year. The program was particularly popular in supporting incoming client visits to Canada. Projects completed: A Canadian beef exporter received support to attend a major industry food show and Canadian beef promotional event in Italy in support of their local importer and distributor. Four Japanese beef importers and their clients received support to visit their Canadian beef packer suppliers to develop new export opportunities for Canadian beef. A major Korean beef importer received support to visit Canadian beef packers with the goal of developing new export opportunities for Canadian beef in the market. A Canadian beef exporter received support to attend and exhibit at the Seoul Food Show in Korea and to explore and expand new export opportunities for Canadian beef in the market. A Canadian beef distributor in Mexico and their foodservice clients received support to visit their Canadian beef packer supplier. The visit included interaction at the Canadian Beef Centre of Excellence (CBCE). A Canadian beef importer and distributor in Vietnam and their foodservice and retail clients received support to visit their Canadian beef packer suppliers. The visit included interaction at the CBCE. A Taiwanese Japanese Yakiniku (BBQ) restaurant chain selling Canadian beef received support to undertake a promotion showcasing Canadian beef cuts available for purchase at its outlets. A Canadian beef importer in Vietnam received support for a kick-off event in Vietnam to introduce the Ontario Corn Fed Beef brand to local foodservice and retail clients. Canada Beef’s EMD program provides cost-shared funding support to help facilitate export market growth for Canadian beef representative company-initiated projects and activities in five categories. For more information, please contact Albert Eringfeld, Vice President, Export Market Development aeringfeld@canadabeef.ca Back to main page ALBERT ERINGFELD Vice President, Export Market Development

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