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 The action continues for Canada Beef with the upcoming Canadian Beef Industry Conference (CBIC) in Saskatoon August 19-22. The team is busy planning the final touches for its booth, which will be a triple threat in terms of demonstrating proficiencies in resource development, marketing and promotion initiatives and home-style hospitality via a new, inviting sociable lounge space where visitors can meet, greet and chat with Canada Beef President Eric Bienvenue.  The leadership team will also attend the Canadian Beef Check-Off Agency (Agency) Annual General Meeting held at the CBIC. Canada Beef’s 2023-2024 annual report will be available in time for the CBIC. New this year is a five-minute video overview of the annual report for stakeholders, which is set to debut at the Agency meeting. Canada Beef is also hosting the session, Brain Health: the unique role of animal-sourced foods for brain and mental health, featuring Doug Cook, MHSc, RD, a leading expert on nutrition and brain health. We look forward to connecting with beef industry stakeholders at Prairieland Park in Saskatoon and hope to see you there. Back to main page |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
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