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 Canada Beef’s Export Market Development Program popular in first quarter Canada Beef’s Export Market Development (EMD) program actively supported several Canadian beef suppliers and their international partners during the first quarter of fiscal 2023-2024. The program was particularly popular in helping promote Canadian beef brands at international food industry trade shows and promotional events that took place from April to June. Among the various projects completed: Two separate Hong Kong importers/distributors received support to showcase their Canadian beef brands at the HOFEX food industry trade show in Hong Kong. A major food wholesaler in the Netherlands received support to complete an event to promote the attributes of their Canadian beef brand to their foodservice industry clients in the Netherlands, Belgium, and Germany. A Canadian beef exporter received support to exhibit at the Food and Hotel Asia show in Singapore – a major food industry event targeting the Southeast Asia region – to promote their Canadian beef lines. A Canadian beef importer in Italy received support to exhibit at the Tuttofood food industry show to raise the awareness of their Canadian beef brands to buyers in the region. A Canadian beef supplier and packer received support to exhibit their Canadian beef brands at the Saudi Food Show in Saudi Arabia. A Spanish beef importer received support to host an event to promote their Canadian beef brand to foodservice industry buyers in a major tourism destination in Spain. Canada Beef’s EMD program provides cost-shared funding support to help facilitate export market growth for Canadian beef representative company-initiated projects and activities in five categories.   For more information, please contact Albert Eringfeld, Executive Director, Export Market Development aeringfeld@canadabeef.ca Back to main page ALBERT ERINGFELD Executive Director, Export Market Development

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