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 Restaurants Canada Show Canada Beef participated in the 2022 Restaurants Canada (RC) Show at Toronto’s Enercare Centre May 9 to 11. Billed as Canada’s leading foodservice and hospitality event, the annual RC Show brings the foodservice and hospitality industry together to shop, taste, learn, network and grow their business. Canada Beef invited producers and processors of Canadian beef to market their products in the Canadian Beef Pavilion. The Canadian Beef Pavilion provided guests with the opportunity to engage Canadian beef farmers, packers, chefs, caterers, distributors, restaurateurs, foodservice operators and other strategic partners and have all their questions answered in one place. Guests also had the opportunity to learn about innovative culinary trends and taste/sample Canadian beef, recognized for its quality, sustainable practices and safety assurances. Canada Beef featured a sampling of products from pavilion participants World Meats and The Butcher Shoppe. Chef Tom Missios and staff from Enterprise Restaurant Consulting (ERC) prepared approximately 3,000 samples for the event. Canada Beef’s domestic channel team provided support to the event and engaged with all show visitors to the booth about programs and services. Nearly 500 merchandising posters were distributed.   Back to main page NICK CHIRICHELLA Director, Channel Marketing

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