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Canada Beef staff did their part to support the 2025 Burger it Forward (BIF) campaign by indulging in some incredible 100% Canadian beef burgers at participating restaurants across Canada. Staff, along with family and friends, are pictured here at participating restaurants in Calgary and Winnipeg. The images were shared online to encourage others to partake in BIF, an important initiative to address food security. The campaign ran February 1-28 with a record number of participating restaurants. Thanks to all those who participated and helped to make the 2025 campaign a success.

 

 

 
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Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef.

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