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Canada Beef provides support for Beretta Farms export expansion in Europe
Canada Beef’s Export Market Development Program provides cost-shared funding support for eligible Canadian beef representative-company-initiated projects and activities with the goal of increasing Canadian beef export volumes and value. An example of this is a recent project with Beretta Farms.

Canada Beef recently supported Beretta Farms as they invited their key beef importer and distributor clients in Europe to travel to Canada to visit their beef processing facility and partner ranches. Ten customers visited Canada on two separate trips during October and November. The goal of these visits was to maintain and potentially expand existing markets for their beef products in Europe. The reported outcomes as a result of these visits included further development of customer relationships and the launch of a new weekly export program and beef brand to a new customer. This added additional products to their weekly product mix and both new and incremental beef export sales volumes and values.

Beretta Farms, whose main office is located in King City, Ontario owns and operates a federally inspected and export-approved processing facility in Lacombe, Alberta. They work with a network of partner ranches located in Alberta, Saskatchewan, British Columbia, Manitoba and Ontario. Their beef brands include Beretta, Heritage Angus and Black Apron.

“We are thankful for the support received from Canada Beef. The Export Market Development program helps us to effectively leverage funding available through Canada Beef and allows us to expand the promotion and marketing of our beef brands in both Europe and other export markets and helps grow our sales,” said Mike Beretta, President, Beretta Farms.

Canadian beef exports to the EU region year-to-date October are up 44% in volume and 33% in value from last year and is Canada’s highest value export market at $16.50/kg CAD.
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Executive Director, Export Market Development

Suite 146, 6715 – 8th Street NE
Calgary, AB Canada T2E 7H7
Tel: (403) 275-5890
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