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China International Meat Industry Exhibition, Sept. 15 -17, 2021, Qingdao
Canada Beef International Institute (CBII) China participated at the 19th annual China Institute Meat Industry Exhibition (CIMIE) sharing a booth with Canada Pork. The show is targeted at the meat industry in Northern China and organized by the China Meat Association and the International Meat Secretariat in Qingdao.

The CBII China trade show booth featured images of the Canadian meat industry, showcased the Canadian Beef brand logo and highlighted the technical advantages of Canadian beef. The booth provided meeting space for Canadian beef and pork suppliers and attracted meat buyers and potential trading partners to visit the booth for more information and to meet with supplier representatives.

CIMIE Qingdao 2021 attracted more than 54,000 visitors from home and abroad with 38% of visitors coming from meat production and processing companies; 31% of visitors were from retail, foodservice and trading companies.

This was the first time CBII exhibited at CIMIE and future plans include having a stronger Canadian beef presence at these influential trade shows for the meat industry.

CBII China participates in Food & Hotel China, November 9-11,2021 Shanghai
CBII China participated at Food & Hotel China (FHC) 2021, one of the largest and most important trade exhibitions for the hotel and restaurant industry in China.

The booth display featured Canadian beef farm-to-table food safety system graphics and the four pillars of the Canadian Beef Advantage. Canadian beef product samples were showcased at a Canadian beef cooking demonstration and tasting activity in the booth. Canadian beef brochures, merchandising guides, the supplier directory, the Export Market Development program brochure and the Canada Beef program and services resource were made available.

The Canada Beef trade show booth provided meeting space for Canadian beef suppliers and brand owners to meet with trade show attendees. Five Canadian beef suppliers and brand owners assigned representatives to attend the show and noted that the booth provided them with an opportunity to develop new business and connect with new and potential clients. More than 100 meetings took place at the Canada Beef booth during the show.

Although pandemic restrictions meant that attendees had to show a negative COVID-19 test taken within the last 48 hours, along with other restrictions, the show still attracted over 87,000 visitors during the three-day exhibition.

Participating in major trade shows continues to be an important tactic for large-scale brand and product exposure to professional buyers and facilitating the opportunity for Canadian beef suppliers and brand owners to meet new and existing clients in the China market.

COVID-19 Update
Beef imports to China continue to increase. China imported 1.97 million tonnes of beef year-to-date (YTD) October, a 12% increase over last year. The overall import value for beef is expected to exceed $11 billion USD by the end of 2021. The overall price level of beef dropped slightly in November but is expected to remain elevated with the arrival of 2022 and the celebration of the Chinese New Year in late January.

Hong Kong's economic recovery became steadier in the third quarter thanks to the continuing revival of global economic activity and a stable local pandemic situation. The Hong Kong government forecast is for the region's GDP to grow 6.4% by the end of this year as trade and consumption recovery picks up steam. The resumption of quarantine-free travel within the Chinese mainland is expected to start in later December with limited daily quotas.
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China and SE Asia team
Angie Xu, Deana Keo, Iris Sung, Rachel Zhange

Suite 146, 6715 – 8th Street NE
Calgary, AB Canada T2E 7H7
Tel: (403) 275-5890
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