Cliquer ici pour lire l'infolettre en français	View in browser

 Canadian beef at Vietnam Retail Giant WinMart To celebrate Vietnam’s National Day, the Canada Beef International Institute (CBII) Taiwan/Southeast Asia office, under the Export Market Development program, partnered with a strategic Vietnamese importer to host August promotional events at WinMart Times City and AEON Mall Long Bien in Hanoi. The event marked a major milestone as this was the first time the WinMart supermarket chain (one of the largest retail brands in Vietnam) distributed imported Canadian beef products. The promotions featured high-engagement activities, including professional cooking demonstrations and integrated programs offered across retail stores and digital retail channels. The direct product experience, along with the online promotion, captured widespread consumer interest, reaching an estimated 17,000 purchasers and generating an estimated $100,000 CAD in sales revenue during the month-long campaign. This strong response demonstrates consumer demand and builds momentum to expand Canadian beef market share in Vietnam's modern trade sector. Back to main page DEANA KAO Director, Market Development, Taiwan/Southeast Asia/Hong Kong PHAM NHU (KATIE) Marketing Manager, Vietnam SAMANTHA MUTUC Marketing Manager, Philippines and Indonesia

You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. CONTACT US [email protected] canadabeef.ca © 2026 Canada Beef. All rights reserved.