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Thank you for the excellent hospitality and generosity of The Canadian Beef Centre of Excellence team. All of the students expressed their excitement and gratitude for the education, tours and superb lunch/snacks! Your team did exceptionally well providing our SAIT students with an excellent growth opportunity in a great, professional environment. I look forward to continuing the SAIT (BCM) Program’s relationship with Canada Beef and will proudly assist supporting you in any way we can. Thanks again.
The collaborative approach utilized at this years’ Restaurants Canada show was a very effective way to promote and leverage the marketing efforts of many Canadian beef brands as well as provide key messages on beef’s role in a healthy diet supported with consumer directed culinary information.
The Canadian Beef Pavilion demonstrated to industry partners the diversity of branded beef options available from Canada as well as key educational programs and marketing support available through Canada Beef. Ontario Beef brands on display ranged from small-scale grass roots provincially focused programs; large-scale quality assurance based programs as well as niche programs from RWA to Grass Fed beef. End user customers had the opportunity to interact with producers, packers, marketers and distributors of many unique brands.
As a major global beef producer, it is important for Canada to create marketing opportunities through a portfolio of unique brands of Canadian Beef and this event was an effective program to deliver that key message.
The opportunity to connect with the front-end of the Canadian beef supply chain provided our group a deeper appreciation for what goes into raising great quality beef. Equally important was the passion demonstrated by Assar and his family and their commitment to producing this quality. Centennial Foodservice sincerely appreciates the time and attention to detail that Canada Beef had provided both in the boardroom and out in the field. An amazing experience!
The opportunity to connect with the front-end of the Canadian beef supply chain provided our group a deeper appreciation for what goes into raising great quality beef. Equally important was the passion demonstrated by the many people committed to producing this quality. Through innovative idea exchange at the Canadian Beef Centre of Excellence we were able to explore many inspirational menu options. A great experience!
Competitive pressures continue to force innovation, and based on feedback from my group’s two-day exposure to the programs and services provided by the Canadian Beef Centre of Excellence, I can confidently say that we are better informed and more equipped to meet the needs of our customers growing demands. We truly appreciate the attention to detail provided by all centre staff as well as their ability to craft an agenda that fully aligned to our strategy and core values.
The beef industry in Canada seems to be under pressure from new sources all the time. Canada Beef has been invaluable in the support that they have provided both ourselves and our customers to combat those pressures. From connecting our customers with unbiased industry experts to developing new item innovations in their Centre of Excellence; Canada Beef is vital to the success of the beef industry in Canada.
Through strategic alignment with Canada Beef, we managed to achieve our goal of creating a strong value proposition for Canadian Beef and specifically our Butchers Block branded beef program. This was realized through Sysco’s leadership and commitment to professional development, the passion displayed by our many MA’s and DSM’s as well as industry partners such as Canada Beef, Cargill and our many customers
One of the key value drivers that differentiates any foodservice distributor is its ability to bring specialized products to market successfully. At Centennial Foodservice we pride ourselves on product innovation and have recognized that the collaborative ideation sessions and services offered at the Canadian Beef Centre of Excellence go a long way to provide market-leading support to our team of Centre of Plate specialists.
Canada Beef recently demonstrated the value of leveraging its resources by providing not only the venue but the required skills to strategically connect with our customers. The ability to inspire retailers and restaurateurs with profitable merchandising and innovative menu solutions is absolutely critical when developing signature products and branded beef programs. I certainly recommend collaborating with Canada Beef on how best to create the setting to make this happen.
Our retail members have the opportunity to access the education and learning programs provided by Canada Beef to better their knowledge, and in turn educate their employees to better serve their customers. CFIG appreciates the work that Canada Beef along with their Farmers do on a daily basis, by providing world class beef to our retail member’s customers every day across Canada.
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