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The COVID-19 pandemic continues to have an enormous worldwide impact on agriculture and agri-food businesses. Packing plant closures and slowdowns are challenging North American delivery systems to keep domestic shelves stocked and meet export market demand. Read More



The Canada Beef International Institute (CBII) Japan website is now linked from CBII home page as of April 2020 at canadabeef.jp. Read More


CBII China has recently developed new retail labels for Canadian Beef in the same style as the English version. Read More



The LATAM Office collaborated with Canadian Government and Sigma Foodservice to promote Canadian beef at the Origen Food & Wine Experience held at a World Natural Reserve “Cuatro Ciénegas” in Coahuila, North Mexico. Read More



Canada Beef began an outreach initiative to discuss current issues with retailers, industry associations and some national suppliers as soon as the pandemic was announced. Read More


There is little doubt beef will remain a staple in the Canadian diet throughout the COVID-19 pandemic. Read More



Staying at home because of COVID-19 means consumers are cooking. And we’re here to help! Canadians are buying more beef and cooking meals daily. ‘What’s for dinner?’ is the big question during this stay-at-home time. Consumers have the need; they have the time and they have the interest. Read More



Costco is one of Canada’s leading retailers of Canadian Beef. Canada Beef created a print ad for the May/June issue of Costco Connection magazine. Read More



The Canadian Beef Centre of Excellence produces a number of digital resources to support industry. Read More


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