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Since the first known case in China on December 31st, 2019, COVID-19 illness has now been reported in 184 countries/regions. The rapid emergence of the pandemic has impacted global supply chains and the normal daily routines of much of the world’s population. Canadian consumers are experiencing a sense of uncertainty that has resulted in stocking up on meat and other essential supplies. Read More

In early March, the Canadian Red Meat Industry made a $50,000 donation to the Canadian Red Cross to support their work with the Red Cross Society of China and its efforts in responding to the COVID-19 outbreak. Read More

The Veal Farmers of Ontario (VFO) and the Canadian Beef Check-Off Agency (the Agency) are pleased to announce they have entered into agreements to strengthen Canadian veal marketing as a part of the larger Canadian beef and veal marketing initiative. Read More

Canada Beef recently launched two marketing campaigns aimed at Canadian consumers. The goal of the campaigns was to counter some of the negative stories about beef by emphasizing the positive—that Canadian beef is nutritious, single-ingredient, sustainably-raised and delicious. Read More

The Restaurants Canada (RC 2020) show is Canada’s premiere foodservice conference and trade show. Held this year March 1 – 3 in Toronto, the show featured 700 booths with 18,000 attendees. Read More

Canada Beef International Institute (CBII) produced the Korean edition of the Canadian Beef Advantage brochure to promote Canadian beef to interested clients and end-user customers. Read More

The Canadian Beef Centre of Excellence (CBCE) team participated at the Restaurants Canada (RC) Show alongside Canada Beef’s Channel Development team. The CBCE team participated at the RC Show’s pop-up restaurant where they delivered a dynamic workshop aimed at supporting opportunities for differentiation with ground beef in foodservice operations. Read More

Mark Klassen joined Canada Beef on April 1st in the newly-created position of Vice President, Technical Services and Marketing Programs. Read More

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