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Great news for Canadian beef and veal exports. For the year 2019, exports are up 10% by volume and 17.1% by value. Export volumes are the highest since 2006, and value (nominal) is the highest on record. Read More



As part of the commitment by the Canada Beef Market Development and Promotion Committee to provide an enhanced level of communication of Canada Beef’s activities to beef producers, a Stakeholders Communications sub-committee was formed. Read More


Canada Beef International Institute (CBII) Japan participated in the Supermarket Tradeshow 2020, aligning with other premium food and beverage products to promote Canada Beef under the Canada banner. Read More



The Mexico/Latin America team executed a program that provides advertising on ten buses on four busy routes in Monterrey, Mexico for two months. Read More



In January CBII China partnered with the Canadian government to host a Canadian food promotion in Hema Fresh’s mobile app and offline 34 stores in the Greater Bay area. Read More


The Baby at the Table programming focuses on the importance of beef in pregnancy and for infants once they reach six months of age and are transitioning to solid foods. Read More



Harvey’s Canada is proudly promoting their commitment to 100% Canadian beef with their use of the Canadian Beef logo on their promotional materials and information about local ranching families featured on their website. Read More



Guiding Outstanding Angus Leaders (GOAL) Conference is an annual conference, workshop and networking engagement for Canadian junior Angus producers. Read More



Canada Beef tradeshows around the world.
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