View in browser

2020 was a year unlike any other. The year was incredibly difficult for all of us—both as an industry and as people who saw damaging impacts of COVID-19 on our businesses, colleagues and loved ones. Read More

Canada Beef International Institute (CBII) Japan partnered with one of the most popular dinner cruise ships Symphony to promote Canadian beef on their onboard menu. Read More

Christmas was very different this year. While we did not have the opportunity to create in-person events and programs to celebrate the season, the Latin America and Mexico office of Canada Beef (LATAM) office still wanted to take advantage of the festive seasonal spirit. Read More

Tradeshows are a key tactic to increase awareness, drive demand and facilitate sales opportunities between Canadian beef and veal suppliers and trade customers in China. Read More

“Across the country, college and university chefs feed thousands and thousands of students every day. For chefs and students, it is all about nutrition, quality and affordability." Read More

The Channel Marketing team stays in touch with beef processors across the country in order to understand the needs of the industry and identify opportunities to promote Canadian beef. Read More

The meat industry has undertaken a significant number of safety measures to address the COVID-19 pandemic. Some of the most important work is focused on assuring the health and safety of employees working in processing plants while minimizing outbreaks. Read More

The Canadian Beef Centre of Excellence (CBCE) is responsible for the CONNECT Online Learning Centre, Canada Beef’s online training system available to industry members. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

Suite 146, 6715 – 8th Street NE
Calgary, AB Canada T2E 7H7
Tel: (403) 275-5890
You’re receiving this newsletter because you’ve subscribed to
Canada Beef Performs. No longer interested? UNSUBSCRIBE.

Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE

Comments? Email our editor at

© 2021 Canada Beef. All rights reserved.