Helps Canadians refine their beef-cooking skills with cooking videos
By Rebecca Harris | December 11, 2015
Ten short online videos show consumers how to create beef recipes such as pot roast, beef kabobs and braised short ribs. The videos are being promoted on digital and social media channels, and featured on YummyLunchClub.ca.
“We understand that young families today are struggling with time [constraints] and also the knowledge of how to cook with whole foods at home,” says Joyce Parslow, director of consumer relations at Canada Beef.