Canada Beef serves up meaty video campaign

Helps Canadians refine their beef-cooking skills with cooking videos

By Rebecca Harris  |  December 11, 2015

 

canadabeef-video1-360x240Calgary-based Canada Beef has cooked up a new branded content campaign that highlights the ways to cook various cuts of beef.

Ten short online videos show consumers how to create beef recipes such as pot roast, beef kabobs and braised short ribs. The videos are being promoted on digital and social media channels, and  featured on YummyLunchClub.ca.

“We understand that young families today are struggling with time [constraints] and also the knowledge of how to cook with whole foods at home,” says Joyce Parslow, director of consumer relations at Canada Beef.

Read full article here.

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