In honour of the country’s 150th birthday, Canada Beef and Fairmont Hotels and Resorts joined forces to celebrate how Canada’s cultural diversity has influenced the evolution of our cuisine. The last week of August, Canada Beef and Toronto’s Fairmont Royal York highlighted the Asian influence in Canadian cuisine featuring the Royal York’s Executive Chef Robert […]
As a Consumer Studies, Foods major from the University of Guelph, Joyce Parslow first worked with Nestlé brands in marketing services and management of their corporate test kitchen. Moving from chocolate and ice cream to Canadian beef, as Consumer Relations Director, Joyce represents the consumer voice in our marketing and communication strategies and campaigns. Joyce seeks to build trust, affinity and loyalty for Canadian Beef with consumers and their influencers based on product knowledge, and the understanding of consumer audiences and outreach channels. Through direct and partnered consumer initiatives, this role works to build effective consumer campaign and communication strategies for Canadian beef.
Official title - Director, Consumer Relations
Entries by Joyce
It has been a couple of weeks now and reality sets in – your kid is off at school surviving on a can of soup a day because he/she doesn’t have the tools and know-how to cook. Come to the rescue with this simple kit to save the day. (NOTE – buy the Tools below and hand over […]
Even a ‘well-seasoned’ cook like celebrity home economist Mairlyn Smith can learn something new when it comes to making the perfect roast beef! Mairlyn’s personal roasting ‘ah-ha’ moments: Take a sneak peek at what Mairlyn does with all the spare time she has while her roast cooks (all by itself)… The cabled programmable thermometer was […]
With the fall harvest in full swing, it always amazes me just how much we have available from the land for our tables. This bounty is all a result of those dedicated families who raise and grow our food. They understand that doing what’s right is what matters most. At the Canadian Beef Industry Conference […]